The hottest power selling side reform puts forward

2022-08-15
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Power selling side reform puts forward new requirements. State power deepen "interconnection + marketing service"

Abstract: to make power operation simpler, power consumption more intelligent, and services more intimate, state power corporation is grasping the new situation of "interconnection +" development, promoting the deep integration of "interconnection +" and traditional marketing services in business ideas, business models, management methods, and technical means, and comprehensively deepening "interconnection + marketing service"

the biggest opportunity in the era of "interconnection +" is the deep integration of traditional industries and interconnection technology. When traditional power supply services are deeply integrated with emerging interconnection, a series of new changes will occur. According to the just concluded 2017 mid year working meeting of the State Grid Corporation of China, in the first half of the year, the online power handling rate of high-voltage and low-voltage users reached more than 80%, and the intelligent payment users accounted for more than 50%. There were 1million new "multi meter integration" information collection users... All kinds of signs show that in the future, smart power services oriented by customer experience and power value-added services by means of cross-border cooperation, It will bring more tangible benefits to people's production and life

change the new mode of power marketing service

in the next 20-30 years, the most promising opportunity is the combination of Internet technology and traditional economy. " The power service in the era of "interconnection +" will also undergo new changes with the support of interconnection technology

on the morning of July 23, in the conference building of the National Academy of management, the 2017 mid year working meeting of State Grid Corporation of China entered the agenda of the second day. In the typical speech stage of the meeting, the speech on developing intelligent payment made by Jilin Electric Power Co., Ltd. attracted widespread attention

"guojilin electric power has carried out intelligent payment work with 'automatic meter reading, real-time fee calculation, pre purchase electricity fee, online fee collection, remote power outage and resumption' as the main content, which has changed the traditional working methods and processes and triggered a profound change in marketing intensification." Wang Jinxing, chairman and Secretary of the Party group of Jilin electric power, introduced in the on-site speech at the mid year meeting that with the promotion of intelligent payment business, Jilin electric power has established a pilot marketing intensive management and control platform, a pilot power supply service command center, and a "all-round" township power supply station benchmark in the province, further improving the customer's power consumption experience

consulting relevant data, it is found that the nine municipal (prefecture) power supply companies affiliated to Jilin electric power sold 52.2 billion kwh of electricity in 2016. Jilin electric power is not particularly prominent in the national electric power company in terms of enterprise size or total business volume. However, the reason why guojilin electric power was able to make a typical speech at this mid year meeting was mainly due to its positive attempt and bold practice in "interconnection + marketing services"

this is also the epitome of the innovative service mode and improved service level of State Grid Corporation of China in the "Internet +" era in recent years. In this regard, Shu Yinbiao, chairman of the board of directors and Secretary of the Party group of State Grid Corporation of China, proposed in the 2017 mid year work report of State Grid Corporation of China that we should improve the level of high-quality service in the second half of the year, focus on strengthening window service, promote the innovation of power supply service mode, and deepen "interconnection + marketing service". According to him, even the Minister of science and technology praised the handy power app

as Jack Ma, founder of Alibaba group, said, "Internet + 'is the greatest opportunity in this era. In the next 20-30 years, the most promising opportunity is the combination of Internet technology and traditional economy." It is conceivable that the power service in the era of "interconnection +" will also undergo new changes with the support of interconnection technology

at present, with the acceleration of power reform and the rapid development of Internet technology, the reform of power sales side puts forward new requirements for marketing services

a year ago, at the 2016 mid year work conference, State Grid Corporation of China announced that it would comprehensively build "Internet +" marketing service channels, uniformly build an open and interactive online intelligent service platform, deepen big data applications and mobile operation applications, and comprehensively build a "Internet +" marketing service application system in three stages: pilot verification, application construction and system improvement

in February this year, the State Grid Corporation of China issued the "opinions on promoting the work of" Internet + marketing services "in 2017", pointing out that it should "be oriented by customer experience and improve the level of smart services". For example, what is the effect of the various attempts made by guojilin electric power in "interconnection + marketing services"? In the final analysis, we also need to find the answer from the actual electricity consumption experience of customers

in Jilin, Kong Guoyu, an old man who lives in Longpu village, Chaoyangchuan Town, Longjing City, Yanbian Prefecture, is over sixty years old and has inconvenient legs and feet. Now with the intelligent payment service, Kong Guoyu no longer has to pay the electricity bill in the power supply business hall. "Now the electricity bill at home is prepaid, paying the bill first, and then using the electricity. When the balance of the electricity bill is not enough, I will send a text message to the user to remind. I am not good at playing, so I send the text message to my daughter. She is out of town, and can also help me pay the electricity bill through the 'palm power' app!"

"on the one hand, 4G network provides users with a strong mobile payment capability, on the other hand, it relies on smart meters that cover households." Wang Jinxing was interviewed after the discussion of the Northeast Branch of the mid year meeting. In the 40 minute interview and exchange, Wang Jinxing mentioned the most word is "transformation". In his view, the emergence of smart meters makes it possible to transform power marketing services, "It is like installing a microcomputer at the door of each user, which has the function of collecting, processing and transmitting power consumption data. We need to make in-depth analysis and utilization of these data, so as to fundamentally change the traditional 'copy', 'check', 'receive' business in marketing services."

nowadays, more and more farmers like kongguoyu are among the most active varieties in the plastic industry. 1 village residents have joined the "army" of intelligent electricity payment. Wang Jinxing was not surprised, "This is like shopping. There are no large shopping malls in rural areas, but with the Internet and mobile payment, people can also buy goods with good quality and real price; the same is true of electricity. With smart meters, electricity customers can also use mobile payment means to pay electricity bills conveniently and quickly. Power enterprises need to meet the needs of this era, so as to continuously improve their power supply service quality in the 'Internet +' era."

in the past five years, Jilin electric power invested 4.4 billion yuan to achieve full coverage and collection of smart meters. Up to now, the number of intelligent payment users in Jilin Province is 13.59 million, and the intelligent payment rate is 99.2%

integration

offline and online affairs

in the first half of this year, the State Grid Corporation of China deepened "interconnection + marketing services". The online power handling rates of high-voltage and low-voltage customers reached 85.6% and 80.6% respectively, and the cumulative number of low-voltage residential intelligent payment customers reached 210million, accounting for 53.4%

the combination of power marketing services and "interconnection +" is to further optimize all links of power supply services, so that customers can enjoy faster and more convenient power supply services from handling telegram installation to paying electricity

how to improve the level of smart services in the "Internet +" era? Integration is the central idea. State Grid Corporation of China proposed to actively adapt to the new situation of power sales side reform and "Internet +" technology development, integrate "handheld power" app, "Diane Bao", 95598 stations and customer service resources, optimize the online and offline integration process, deepen the connection and data sharing of operation, distribution and dispatching information system, create an o2o online and offline closed-loop service chain with sensitive front-end tentacles and highly coordinated back-end, and comprehensively improve the intelligent level of power supply services, Realize online, digital and interactive marketing services

the effect of "fusion" is obvious. According to the 2017 mid year working meeting of the State Grid Corporation of China, in the first half of the year, the State Grid Corporation of China deepened the "interconnection + marketing service". The online power handling rate of high-voltage and low-voltage customers reached 85.6% and 80.6% respectively, and the total number of low-voltage residential intelligent payment customers reached 210million, accounting for 53.4%. In his mid year work report, Shu Yinbiao stressed that "online power business has changed the traditional marketing mode and is an important measure to improve service quality with technology."

such a new attempt has spread rapidly in the national power system. Zhejiang is one of the provinces with the most developed Internet industry in China. Zhejiang electric power company has carried out a lot of practice and accumulated rich experience in "Internet + marketing services". Since last April, Jiaxing took the lead in realizing online power business in Zhejiang Province, in just over a year, there are 16 types of electricity business for residents and daily electricity business for enterprises and institutions in Zhejiang Province, which can be handled online through interconnection

"since 2015, Zhejiang electric power has carried out the construction of 'Internet + marketing services' in an all-round way, launched' all-weather business hall ', and built online service channels such as" handheld power "app, official account and 95598 stations. The number of users reached 17.12 million, and 516000 online power businesses were handled in the first half of this year." At the 2017 mid year work conference of State Grid Corporation of China, Xiao Shijie, general manager of Zhejiang electric power, was interviewed. He said that the power marketing services in the "Internet +" era should be more customer-centric, more open and diversified. In the next step, Zhejiang electric power will also take practicality as the goal, increase the breadth and depth of the application of "Internet + marketing services", and improve the online channel penetration and online channel customer stickiness through market-oriented promotion means

in fact, "Internet + marketing service" not only brings convenience to customers in terms of power handling and payment, but also further improves the efficiency of emergency repair and the reliability of power supply

in January this year, Beijing electric power company officially launched the "Internet + marketing service" intelligent interactive platform. Using the "handheld power" app, power customers only need to click "apply for power repair", input relevant content as required to complete the repair, and upload on-site pictures. The time from repair to order distribution is compressed to less than 5 minutes

"by innovating the emergency repair operation and maintenance operation mode, we promote the use of the business distribution terminal integration app in the front-line teams, innovate the visual repair application service and real-time service evaluation, simplify the repair application business process, eliminate intermediate links, and improve the work order processing efficiency." Li Ji, director of the Metrology Department of Beijing electric power marketing department, told that since last year, the average time for low-voltage emergency repair to arrive at the site has decreased from 45 minutes to 33 minutes, and the average completion time of low-voltage emergency repair has increased from 42 minutes to 29 minutes

the practice of "interconnection + marketing service" of State Grid Corporation of China continues. According to the 2017 mid year working meeting of State Grid Corporation of China, in the next step, State Grid Corporation of China will further deepen the "Internet + marketing services", actively promote the practical application of online payment and electronic invoice and electronic bill, and in the second half of the year, 30million new low-voltage residents will pay smart fees, reaching 240million households in total, accounting for 62%

cross border

unlimited possibilities of production and life

make it easier to run electricity, use electricity more intelligently and provide services more considerate. State Grid Corporation of China is seizing the new situation of "interconnection +" development, promoting the deep integration of "interconnection +" and traditional marketing services in business philosophy, business model, management methods and technical means, and comprehensively deepening "interconnection + marketing services"

in addition to the traditional power services, the "interconnection +" power value-added services by means of cross-border cooperation have also brought more convenience and infinite possibilities to people's production and life

in terms of daily energy payment, "multi meter integration" provides customers with convenient and flexible energy cost delivery and settlement services and value-added services

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